Our first project

"Apapachar" aims to promote and support the sustainability of the agave distillates' value chain by inspiring consumers to discover and appreciate the diversity and traditions in the production of agave spirits.

Agave Production

Agave, or the maguey as it is called in Mexico, has been used for numerous purposes for thousands of years. Long before the Spanish arrived, the indigenous people cooked and fermented pulque from the piñas, the hearts of the agaves. This alcoholic drink was used for religious rites and it was considered sacred by the indigenous people.

Over 200 types of Agaves exist in the world. 159 types can be found in Mexico, the country with the greatest biodiversity

We are passionate and proud of the heritage of the different agave spirits. Our dream is to awaken and ignite the worldwide curiosity and knowledge about the history and cultural wealth behind the agave and its products, promoting the amazing stories of many hard-working hands in the value chain.

Over 200 types of Agaves exist in the world. 159 types can be found in Mexico, the country with the greatest biodiversity

Discover the magic that exists in the agave culture and its distillates!

Join our agave spirits tasting events

We organise private tasting events!